Secondary Character

Secondary Character Studios

You bring the idea.
We’ll build the rest.

Websites and small workflow tools for people with a real idea and nobody to build it with. Most projects ship in two weeks. Built with you, not for you.

What we make

01

Web presence

Sites and progressive web apps that look like you, work hard for you, and don’t lock you into a template subscription. From a single brand page to richer builds with booking, intake, or content built in.

02

Workflow tools

Take back control of your inbox, your scheduling, your day. Small, custom automation that fits your actual life — not someone else’s idea of best practices.

And what we don’t do

We don’t sell templates with our name on them. We don’t disappear after launch. We don’t pad the scope to pad the invoice. If something isn’t the right fit, we’ll tell you and point you somewhere it is.

What it costs

  • Brand site

    from $1,500

    A real website you own — fast, mobile-first, on-brand. Homepage and a few supporting pages. About a week. 30-day fix window included; after that, you just email me when you need a change.

  • Full build

    from $3,000

    Multi-page site or progressive web app with booking, intake, light CMS, or a custom workflow tool wired in. Two to three weeks.

  • Ongoing Support

    from $300/mo

    For Full build and workflow clients who want active iteration after launch — new features, tooling help, content. Like having a small studio on call. Most Brand site clients don’t need this.

Real number depends on what you actually need. We’ll tell you before we start, not after.

Where it starts

The site itself is the demo.

That’s Anton — an AI assistant Alex built, running on his own server. Tell him what you’re trying to make. When he’s heard enough to brief Alex, he’ll send the conversation along.

Transcript · live

Online

  1. Anton

    Hey — I’m Anton. Alex built me to do first-pass intakes so by the time he hops in, he already understands what you’re working on. What are you trying to make? (If you’d rather skip me and email him directly: hello@secondarycharacter.studio.)